Media Literacy for Personal
Branding
Media Strategy Plan
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Person/Product/Company
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My media strategy for personal
brand will focus on the product itself. We should always focus on the product
that we are to deliver to others and its benefits which will be the selling
point of the said product.
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Objective
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The objective here
is to attract consumers for the product by its specifications and its value
for money. The selling point of the product will be its features, design and
its cheaper price as compared to its competitors in the market.
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Overall goal
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The overall goal is
to make a product which will solve a daily need problem and to make it
available at an affordable cost and to promote the product is beneficial for
the consumer in ways other competitors aren’t.
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Audience
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The target audience
will be the key to achieve high sales and promotion of the product. A product
which solves a daily need problem will attract consumers of the working age
category and the students of high school which also suffer these problems
because the busy lifestyle we live in.
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Message
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The message will be
positive and eye catchy so that the targeted audience will feel much better
when they read and feel that they are doing right to buy the said product.
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Platforms and tools
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We can use
Television, Newspapers, Magazines, Pamphlets, Internet, and blogger like
tools to promote the product and can increase the reach of customers
exponentially. Advertisements and commercials have paved the way of promoting
and letting other people know about the product even more before hand after
they purchase the product.
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Resources and requirements
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Resources and
Requirements are the social media, reviewers of the said products, money, sponsorships,
and etc.
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Metrics
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Statistics plays a
very important role in Media Strategy Plan as to which group of audience we
are targeting, which TV channel people view the most, which program has
highest TRP so that the commercial can be streamed at the break of that show.
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Evaluation
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Evaluation deals
with the success rate of the plan of the Media Strategy which we plan using
all the elements and combining the statistical data. The success rate defines
with sales increase and demand of the product.
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Work plan
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Work plan is to
provide a budget, a deadline of the project and proper project testing before
public release.
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