Media Strategy Plan

Media Literacy for Personal Branding

Media Strategy Plan

Person/Product/Company	My media strategy for personal brand will focus on the product itself. We should always focus on the product that we are to deliver to others and its benefits which will be the selling point of the said product.
Objective	The objective here is to attract consumers for the product by its specifications and its value for money. The selling point of the product will be its features, design and its cheaper price as compared to its competitors in the market.
Overall goal	The overall goal is to make a product which will solve a daily need problem and to make it available at an affordable cost and to promote the product is beneficial for the consumer in ways other competitors aren’t.
Audience	The target audience will be the key to achieve high sales and promotion of the product. A product which solves a daily need problem will attract consumers of the working age category and the students of high school which also suffer these problems because the busy lifestyle we live in.
Message	The message will be positive and eye catchy so that the targeted audience will feel much better when they read and feel that they are doing right to buy the said product.
Platforms and tools	We can use Television, Newspapers, Magazines, Pamphlets, Internet, and blogger like tools to promote the product and can increase the reach of customers exponentially. Advertisements and commercials have paved the way of promoting and letting other people know about the product even more before hand after they purchase the product.
Resources and requirements	Resources and Requirements are the social media, reviewers of the said products, money, sponsorships, and etc.
Metrics	Statistics plays a very important role in Media Strategy Plan as to which group of audience we are targeting, which TV channel people view the most, which program has highest TRP so that the commercial can be streamed at the break of that show.
Evaluation	Evaluation deals with the success rate of the plan of the Media Strategy which we plan using all the elements and combining the statistical data. The success rate defines with sales increase and demand of the product.
Work plan	Work plan is to provide a budget, a deadline of the project and proper project testing before public release.

Story Of You

My story was rather simple but it was mainly focused on how much introvert I was. Communication gap between fellow mates and teachers, not able to express my thoughts and make friends either. Being introvert disables you to even ask for help when you are in dire need of it. It’s just how people act differently towards a situation and how our parents brought us up.

In initial stage, I was very much introvert and couldn’t talk to people on my own or rather I had no interest. That’s something which made me weak at a particular point of time where you have to show Team Work and other communication skills like Debates and other Co-Curricular activities. And there are still students who are still reluctant to talk to anyone due to communication issues that they have faced since the start. I want to help these students to overcome their limitation of being socializing with others so that they can have a good communication with everyone.

The brand will have a way of communication which will bring people with same persona, groups, ages and same liking at a platform where they can share their views and can learn new things in their Primary Grade only which will help them in their further studies and in life too.

The target audience won’t be specifically those introvert children but it will also help others to develop their vocabulary and speech skills and will give problems to test them in Team Work. It will engage them in activities which requires an active participation in that problem solution and in turn help them to develop Leadership skills and Public Speaking skills. The employers will have the ability to design tasks to access these above said abilities and every way and the results can be presented in a manner so that every person can see where he/she is weak and where they have to improve drastically. The sooner they will get a good attitude the better it will be to prepare for job interviews and other high positions.

The story is effective in communicating my goals and purpose as I am trying to prevent what I went with and giving a chance to everyone to improvise themselves in a way so that they never have to compromise in asking help if they are in dire need of it. Being socialized will also help them in communicating their issues and starting to share what they feel. Sharing problems will get to the solution sooner than relying on your own and hit and try mentality.

Listen to ME

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Audio Script

Time	Script	Instructions
Amount of time the segment should take	The text that should be recorded	The manner or style in which the text should be read
00:00-1:17	Hello Everyone, grab a packet of popcorns or your delicious snacks because you will enjoy this story. It’s a Story of a boy who used to get good marks in his academics in School. His physique wasn’t that good nor he used to participate in any sports games arranged by the school. In every Parent Teacher Meeting, the Teachers used to describe him responsible, silent, extreme case of introvert and sentimental. His Mother was very close to him as his father used to live in a different city because of his job. He used to share everything to his mother but he never communicated in his class. As he grew, he started needing help from his fellow classmates. But his communication skills were so poor that he wasn’t able to ask them for help. Luckily he met a Teacher in his 11th Grade who helped him and guided him not only in his academics but in his communication skills too. The same guy who was not able to communicate with others got First in Inter-School Debate Competition, First in Inter-school presentation Competition. He is now appointed as the Class Representative and has also worked in Public Relations Committee of a young and big student community. That’s the story of my life.

My Story

There was once a boy who was very loved by his parents. The parents gave him wise lessons as every other parent would give. The boy was a bit sentimental and serious in nature. He used to take every part of life seriously and used to get tensed a lot even with small problems. To him the small problems appeared a very big problem. He was a wise and helping student since the start. People started using this trait of him for granted and started using him.

He was so innocent that he never recognized that he was being cheated. His parents got tensed about this situation of his and tried to explain him about his faults. Being so immature, he didn’t understand anything and helped people going out of his comfort zone and started creating problems for himself. He then understood that he was compromising his comfort for others. He then started observing people and reading them.

He started reading their actions and started seeing their outcomes. Observation is the key of Life which helps you to stay away from such people and live your life to the fullest.

Introduction

The logo I want to explain is of Being Human. It’s a charity-based Foundation which was founded by Bollywood actor Salman Khan. The logo’s first appearance will tell you about the HEART. Heart is the connection which reaches to all the body parts through blood. It tells us whether we are from a different religion, caste, creed, sex or whether we are black or white, our heart beat as one.

The logo Being Human itself represents that every person is a human first. Everyone has the same anatomy and everyone has the same colour of blood. We are humans first and so we should care for other humans too. This logo doesn’t have an audience because it targets every Human.

The logo I made is pretty basic but it delivers a message to a Techy audience. The leaf represents the Technology branch where we have exceled so much that we have made discoveries and made new branches in Technology. Artificial Intelligence is one of them. But as we are moving forward, we should also represent that every Technological Device is not Green. The green means how much the device is not polluting the earth.

The branches’ division as we go up to the end of the main branch is very less as we have reached the saturation point in discoveries of new technologies and innovations.